Skip Navigation
Print Share

AFP DC, Washington D.C. Metro Area Chapter: How Will Automation and Better Data Change Your Fundraising?

June 8, 2017

We will share specific examples of campaigns used by Greenpeace, National Audubon Society and others that combine email, social, direct mail, and canvassing to move donors from first gift to the all-important second gift to multi-year retention.
Attendees will gain insight into using smart strategy and automation in ways that make multi-channel efforts doable for even small fundraising teams.
Plus, discover how to use your data to find key thresholds for donors.

Learning objectives:

  • How automation and data are being used in new ways for fundraising
  • How to better set up and manage multi-channel campaigns
  • How to better analyze the results of mutli-channel campaigns


  • Melissa Wyers, Executive Director, EveryAction
  • Porter Mason, Director of Digital Strategy, National Audubon Society
  • Chad Stein, Director of Supporter Insights and Special Projects, Greenpeace


Session details:


Thursday, June 8, 2017

8:30 - 10:00 AM


Hillel International

800 8th St NW

Washington, DC 20001

Registration Fees:

Member Pricing:

$25 flat registration fee

Special offer to members only! Register for THREE education sessions at the lowest rate of $45. More information can be found here.

Non-Member Pricing:

$45 early bird non-member

$55 for regular non-member registration

$65 onsite non-member registration


Register Here!