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AFP DC Washington D.C. Metro Chapter: Advanced Executives From Fundraiser to Nonprofit Leader: What it Takes to Excel as CDO & CEO

March 7, 2018

For ambitious fundraisers, it’s critical to focus on the next rung of the career ladder. What experiences and skillsets prepare development officers to ascend to CDO—and ultimately CEO? Moderated by Executive Search Consultant, Marian Alexander DeBerry, this panel discussion will bring together CEOs from leading nonprofits to discuss their in-depth knowledge of the field and advice on how to get ahead. Panelists will answer audience questions and weigh in on the must-have skills for aspiring CDOs and CEOs.

Learn Objectives:

  • Understand what skills fundraisers should hone to move up to CDO and CEO roles
  • Identify what experiences search committees and recruiters look for in prospective CDOs and CEOs
  • Learn from the career path of current nonprofit CEOs and apply their advice to your own professional development plan 


  • Marian Alexander DeBerry, Director, Executive Search, Campbell & Company


  • Michael Farley, CFRE, Senior Associate, EMD Consulting Group LLC
  • Deborah Peeples, CFRE, Chief Development & External Affairs Officer, JSSA (Jewish Social Service Agency)
  • Julie Green, Executive Director, New Futures DC

Session details:


Wednesday, March 7, 2018

8:30 - 10:00 AM


AARP, 601 E St NW, Washington, DC 20049 

Registration Fees:

Member Pricing:

$25 flat registration fee

Non-Member Pricing:

$45 early bird non-member

$55 for regular non-member registration

$65 onsite non-member registration


Online Registration is Now Closed. Onsite registrations will be accepted.
Thank you to our Sponsor!

Marian Alexander DeBerry Bio: 

Marian Alexander DeBerry has more than thirty years of professional experience, including fourteen years in executive search. While she has conducted searches in the public, private and nonprofit sectors, her work is particularly focused on conducting searches for the senior leadership of mission-driven institutions. Marian takes time to understand a client’s needs and culture before identifying the key candidates who can truly complete an institution’s staff.

Her work is most rewarding when she experiences:

  • The chance to help organizations think through the implications of their talent decisions
  • The opportunity to work with client staff and volunteer leaders
  • The impact that her placements make at client organizations for months and years to follow

Prior to joining Campbell & Company, Marian was vice president with two retained executive search firms and an independent executive search consultant. In addition to her executive search work, Marian has experience in the nonprofit sector as an education administrator and in the corporate sector in commercial banking and treasury administration and management consulting. She served the Bank of Boston and Continental Bank for several years, developing investment portfolio strategies and trading recommendations and managing short-term liability positions. At the Bank of Boston, she served as recruiting team leader for the Wharton (University of Pennsylvania) and Fuqua (Duke University) Schools of Business. Marian began her career with an advocacy organization for female offenders and served as executive director of a university-based educational achievement program for secondary school students.

Marian has a Bachelor of Psychology and Sociology from Duke University and a Master of Business Administration from the Wharton School of Business at the University of Pennslyvania. She also studied at the London Business School. She is a frequent speaker on achieving a diverse workforce and on career development in nonprofit organizations.

Michael Farley Bio:

Michael Farley, EMD Consulting Group LLC

, joins EMD Consulting Group LLC as an executive with 30+ years experience in senior and C level management positions leading mission-driven organizations, creating strategy, driving innovation and integrating operations to expand service capacity and sustainable revenue growth. He is proficient in building and leading leadership teams, recruiting strong boards of directors, setting strategic direction and measuring performance for change, service growth and increased brand awareness.

His positions have included serving as Chief Development Officer of the American Society of International Law, Chief Development Officer for the National Board of Professional Teaching Standards, Vice President of Development at USO World Headquarters, Interim CEO and Chief Corporate Officer for Community and Financial Development at the American Diabetes Association, CEO of the St. Louis Regional Chapter of the American Red Cross, and Vice President of the American Red Cross National Headquarters leading Disaster Relief Fundraising and training field-based chapters in sustainable fund development.

His experience and achievement in planning, operations, fundraising, media relations and board development have earned him multiple awards, including the American Red Cross Tiffany Award for Excellence in Leadership, and the Taproot Foundation Award of Excellence for providing consulting services to nonprofit organizations throughout the DC metro area.

Farley holds a master’s degree in Political Science and Urban Affairs from St. Louis University, a leadership certificate from the Harvard Kennedy School of Government in Nonprofit Management, and has been a certified fund raising  executive (CFRE) of the International Association of Fundraising Professionals since 1990.

Deborah Peeples Bio: 

Deborah's work in the nonprofit sector focuses on helping organizations thrive and excel in a competitive, dynamic and crowded sector. As a senior consultant, Deborah has helped dozens of national, regional and local nonprofits with capital campaigns, development assessments, annual fund planning, and board development.

  • As chief development officer at Food & Friends, Deborah envisioned the possibility of a transformational $2 million gift from a family with deep ties to the organization.  The multi-year gift is the largest in the organization's history and provided for a tremendous level of investment in organizational growth.
  • At The Humane Society of the United States, Deborah served as vice president, philanthropy and led a team of 28 national staff to increase philanthropy income from $5.1 million to $18.8 million in three years providing significant new financial investment for the organization’s campaign to end institutionalized animal cruelty.
  • As Vice President, Philanthropy, Capital Hospice (now Capital Caring), Deborah similarly grew the departments by  38% providing vital investment to support charity patient care, fund physician fellowships. and support the organization’s nursing education programs.

A native of Miami, Florida, she received B.A., M.A. and Ed.S. degrees from the University of Florida in Gainesville. Deborah earned the Certified Fund Raising Executive status in 1993. She has served on civic, professional and religious organizational Boards and is a frequent speaker at professional conferences.

In 2008, Deborah was selected Outstanding Fundraising Professional by the Greater Washington, DC, Area Chapter of Association of Fundraising Professionals. In 2014, Deborah chaired the annual AFP – DC Bridge Conference which had over 2,000 attendees.

Julie Green Bio:

Julie Anne Green is the Executive Director of New Futures which provides a unique program of education and workforce development support to build a pathway to the middle class for low-income young adults in the DC region.

Julie has more than 20 years of nonprofit and leadership experience including development, marketing, public relations, and community engagement.  Prior to joining New Futures in 2016, she was the Chief Marketing and Development Officer for E.L. Haynes Public Charter School. Over her 10 years in that role, annual fund revenues have grew by more than 3,000%, and she led the school’s first-ever comprehensive campaign, raising more than $11 million for annual, capital, and special projects between 2009 and 2012. 

Previously, Julie was Director of Development for George Mason University’s College of Visual and Performing Arts, where she raised private funds and built community fundraising organizations for the College’s Center for the Arts, Theater of the First Amendment, and four academic arts departments. She has worked with Virginia Opera, The Washington Opera, and the John F. Kennedy Center for the Performing Arts. Julie is currently the Chair of the Board of Directors for Jubilee JumpStart, a non-profit early childhood center serving DC families, and a member of the Board of Directors for Charter Board Partners, which supports strong governance in charter schools and related organizations. Julie holds a B.A. in music from Mount Holyoke College.