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AFP DC, Washington D.C. Metro Area Chapter: Pursuant Sponsored Webinar: How to Use Relationship Fundraising to Grow Philanthropy

November 8, 2017

It’s impossible to understate how important the concept of “relationship fundraising” is to many fundraisers.  Since Ken Burnett outlined the principles in his 1992 book Relationship Fundraising, the idea has become one of the dominant modes of thought about fundraising.  Yet there is still little agreement among practitioners about what relationship marketing actually is, what a relationship approach might mean for the way we steward our relationships with supporters and crucially, whether it even works.  Discover the latest findings from world renowned fundraising expert and author Adrian Sargeant to unleash renewed potential for relationship fundraising to grow your fundraising.  


·        Explore the differences in transactional and relationship fundraising

·        Reveal stages in a donor relationship and what strategies to employ at each stage to advance the relationship forward with heavily illustrated case study examples

·        Discover the drivers of trust, loyalty and commitment 


Takeaways: Infographic and Donor Journey Minibook 




Rachel Muir, CFRE , Training Services, of Counsel


Webinar details:


Wednesday, November 8, 2017

Time: 12:00 - 1:00 PM


Teleconference (dial-in information will be send after registration)

Registration Fees:

Members are Free. Nonmembers $30

Register: Registration is now closed for this event. 


Sponsored by