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AFP DC Washington D.C. Metro Chapter: The Art and Science of Retaining Digital Donors

May 23, 2018

Don't let your online donors be one and dones! Learn how to steward donors who give through your website in fun and easy ways!

Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.

Learn Objectives:

  • Understand what makes online donors tick (their habits, patterns, likes and dislikes)
  • Learn how to formulate a retention strategy for online donors 
  • Understand best practices in digital communications, including email gift acknowledgement and social media content.


  • Steven Shattuck, Chief Engagement Officer, Bloomerang

Session details:


Wednesday, May 23, 2018

8:30 - 10:00 AM


Lautman Maska Neill & Co, 1730 Rhode Island Avenue NW, Suite 301, Washington, DC 20036

Registration Fees:

Member Pricing:

$25 flat registration fee

Non-Member Pricing:

$45 early bird non-member

$55 for regular non-member registration

$65 onsite non-member registration


Register Here!