AFP DC Washington D.C. Metro Chapter: Pursuant Sponsored Webinar Using Data to Create Exceptional Donor Experiences: Part 1: Recognize and Delight
Using Data to Create Exceptional Donor Experiences:
Part 1: Recognize and Delight
PRESENTER: Matthew Mielcarek
Your nonprofit has access to just as much information about your donors than the best for-profit companies. The key is knowing how to use it. When we think about the way that a donor, supporter or volunteer may want to engage with our organization versus the reality of how they do engage, there are often opportunities to improve. In this fast-paced world, creating engaging donor experiences will set your organization apart and will keep your biggest fans coming back for more, year after year.
In this webinar, Pursuant’s Matthew Mielcarek will explore how to leverage data to identify and design an ideal donor experience. Through sharing examples of some of his favorite brands, Matthew will unpack how your organization can:
● Leverage data to segment donors and create unique experiences for each group.
● Combine quantitative research & qualitative strategy to design the ideal donor experience.
● Identify the key "moments of truth" where your organization has the most valuable opportunities to deepen relationships with donors.
Through using data in a smart way, nonprofits can show their constituents that they are recognized, heard, and valued.
Thursday, March 15, 2018
12:00 PM - 1:00 PM
Go to Webinar - call in information will be sent prior to the webinar
|Registration is now closed. Please email email@example.com if you want to register!|
Vice President, Analytics & Insights Strategy
Matthew Mielcarek serves as Vice President, Analytics & Insights Strategy at Pursuant. He works hand in hand with C-level nonprofit executives to unlock latent value in constituent and transaction data. He engages with fundraisers to validate current strategies and identify untapped opportunities for growth.
Matthew has deep integrated strategy and campaigning expertise, working for traditional and online advertising agencies since 1995. With experience leading over 100 nonprofit client engagements, he has addressed challenges faced by the smallest regional organizations to the largest multi-chapter, multi affiliate organizations across 15 nonprofit verticals.
His affinity and experience has focused on client success – helping customers to define and implement strategies that drive results and maximize their return on investment. Specifically, he has driven growth by applying test-and-learn principles to fundraising and engagement programs. He is passionate about gleaning best practices from this campaigning experience and sharing that body of knowledge with others.
Most recently, Matthew served as Director of Client Service at Heller Consulting. There, he worked as a strategist and engagement manager with stakeholder champions to “build the case” for CRM and donor database change, often working with organizations migrating to Salesforce CRM – including NGO Connect, Nonprofit Starter Pack and Luminate CRM applications. He helped leading enterprise organizations to prepare for CRM by estimating total cost of ownership and developing change management and governance strategies.
Previously he served as Vice President of Strategy & UX Design at Charity Dynamics where he led a team of integrated fundraising consultants. He and his team were responsible for working with nonprofit executives and business owners to marry opportunity with online fundraising strategies.
He worked as the Director of Client Success Services at Convio and subsequently Blackbaud where he helped customers to use the products they had purchased most effectively. There, he launched the Peer to Peer Fundraising Benchmark Study helping event fundraisers to assess registration and participant fundraising against peers.
Matthew has a degree in Advertising from the University of Texas at Austin. Early in his career, he worked at GSD&M Advertising Kantar Millward Brown, a market research firm.
Matthew lives and works from east Austin with his dog Dexter.